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Is your business largely dependent on the archaic word-of-mouth advertising, door-to-door marketing and networking approach? Too bad! The landscape has changed and you should consider how to adapt quickly in response. There are many people like you who get better patronage and increased revenue simply by embracing the incredible business power social media has.

How does Social Media apply to Business in NigeriaSocial media rocks! It’s a compelling force transforming how we think about work, what constitutes work, and the key work skills we will need to be successful entrepreneurs. With over a billion Facebook users every month – over 6 million in Nigeria alone – and several million users of twitter, Google Plus, LinkedIn and YouTube, the market potentialities of social media cannot be neglected by any serious entrepreneur.

Come to think of it: users spend several hours daily, glued to social media by its irresistible magnetic appeal. So you can bet it’s a sure place to catch and engage your current and prospective clients. It’s like going door-to-door to individual client’s base, all within few minutes and without stepping out of your home or office.

With regular and engaging tweets, YouTube videos, file sharing in Google Plus circles and Facebook page, you can tell them what you do, how you do it and why they should care, learn what they think of your brand and how you can serve them better.

It isn’t enough to just disseminate information. You should also elicit comments by asking simple open-ended or multi-choice questions. For instance, when a fan comments or “likes” your Facebook page, his friends are notified and tempted to see the post, too. They may comment or “like” too and other friends get linked with you.

Whether you have a website or not, whether the business you’re involved in is writing, hotels, e-commerce, electronics stores, sachet water, clothing, schools, hospital grocery stores or whatnot, social media can help you popularize your brand, more clients, increased sales and larger profits without sapping all your precious time and energy.

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